Lazy Daisy’s Café- Daisy’s Dinner Launch Event
After working at Lazy Daisy’s Café for four years as a Shift Supervisor & Management Staff, the owner of the café, Dawn Chapman proposed that I start working as a communications coordinator and plan a media and influencer event to promote the launch of Daisy’s Dinner.
Is Charlotte Tilbury Worth The Hype and High Price-Tag?
During my Social Media Class in my first-year at Humber College, I was asked to design my own blog and create a post highlighting anything I saw flooding my social media feeds. At the time, Charlotte Tilbury’s Pillow Talk line was gaining viral status in both retailers and social platforms. As an avid beauty lover, I decided to write about my own thoughts on whether or not I believed Charlotte’s infamous line was worth hype and high price tag.
Heart & Stroke Speech - Written for Doug Roth
During my 6th Writing Lab at Humber College, Professor Mark LaVigne asked me to write a speech on the youth vaping crisis, from the perspective of Doug Roth, CEO of the Heart & Stroke Foundation. After the first edit, Professor LaVigne told me my work needed no improvements and was publishable.
Madawaska Adventures Outdoor Gear & Clothing
During my Internal Communications course at Humber College, my professor, Anne Marie Males, asked my group to create an internal communications plan highlighting the counterfeit brand “Madawaska Adventures Outdoor Gear & Clothing”. The company was facing internal struggles and effective messaging, which this plans aims to mitigate.
Revlon Communications Plan
During my Strategic Communications course in my third-year at Humber College, my group was tasked with creating an innovative launch communications plan for Veritas Communication’s client, Revlon. This plan was not executed but reviewed glowing feedback from both my professor, Dr. Andrea Tavchar and the Veritas team.